Conquering Inflation, Part 1: How to market around it

In this thought-provoking episode of "Slow Growth Business," hosts Jimmy DeGroot and Kyle Bullock delve into the current challenges posed by inflation to independent retailers, specifically how to market to customer about rising costs. They emphasize the importance of transparency in business and how it can help maintain customer trust when prices rise.

Join them as they discuss effective strategies for communicating price changes to customers, ensuring they understand the value of your products despite rising costs. Through anecdotes and practical examples, they illustrate how retailers can explain their pricing without harming customer relations.

This is the first of several episodes about how independent retailers can conquer inflation.